Top Google Searches UK 2023

Google has evolved into a dependable navigator, mirroring the curiosities and interests of all. Analysing the most popular searches on Google provides insight into UK society. In this article I’ve looked into the top 25 searches in the UK on Google for the year 2023.

1. BBC News – With 55,600,000 searches, it’s clear that staying informed about current events remains a top priority for UK citizens. Whether it’s breaking news, politics, or global affairs, BBC News continues to be a trusted source of information.
2. Facebook – Despite the rise of newer social media platforms, Facebook maintains its stronghold with 37,200,000 searches. From connecting with friends and family to sharing updates and discovering trending topics, Facebook remains a staple in the online social sphere.
3. YouTube – As the go-to destination for video content, YouTube garners 37,200,000 searches, reflecting the UK’s appetite for entertainment, tutorials, and vlogs across various topics.
4. Daily Mail – With 24,900,000 searches, the Daily Mail secures its place as one of the UK’s most popular online news outlets. This is despite been criticised for its unreliability, its printing of sensationalist and inaccurate scare stories about science and medical research, and for instances of plagiarism and copyright infringement.
5. Weather – British obsession with the ever-changing weather conditions is evident with 24,900,000 searches. Whether it’s checking the forecast for the weekend getaway or planning the daily commute, staying abreast of weather updates is a quintessential British pastime.
6. Amazon – The global e-commerce giant attracts 20,400,000 searches, reflecting the UK’s growing preference for online shopping and the convenience of doorstep delivery for a vast array of products.
7. Amazon UK – With an identical search volume to its parent company, Amazon UK caters specifically to the UK market, offering local deals, fast shipping, and a seamless shopping experience for British consumers.
8. BBC Sport – Sports enthusiasts flock to BBC Sport with 20,400,000 searches, checking the latest scores, match highlights, and in-depth analysis across a multitude of sporting events and competitions.
9. Google – Despite being the platform for conducting searches, Google itself garners 20,400,000 searches, perhaps indicating users’ preferences for using search for accessing Google’s suite of services.
10. Wordle – A newcomer to the top searches, Wordle is in the top 10 with 16,600,000 searches, highlighting the UK’s love for word games and puzzles that challenge the mind.
11. Hotmail – The enduring popularity of Hotmail is evident with 13,600,000 searches, showcasing its continued relevance as a preferred email service provider among UK users. Google won’t be happy about this one!
12. Premier League – Football fever grips the nation with 13,600,000 searches, as fans eagerly follow their favourite teams, players, and the latest transfer developments in the world’s most-watched football league.
13. eBay – The online marketplace attracts 11,100,000 searches, offering Britons a platform to buy, sell, and discover a wide range of products, from vintage treasures to brand-new gadgets.
14. Translate – With 11,100,000 searches, the need to bridge language barriers and communicate effectively in an increasingly globalised world drives users to seek translation services on Google.
15. BBC – The British Broadcasting Corporation garners 9,140,000 searches, reaffirming its status as a trusted source for news, entertainment, and educational content across various platforms.
16. BBC Weather – Weather remains a perennial interest with 9,140,000 searches, as users turn to the BBC for reliable forecasts and updates tailored to different regions across the UK.
17. Twitter – The microblogging platform piques curiosity with 9,140,000 searches, serving as a hub for real-time updates, trending topics, and discussions on a myriad of interests and events.
18. Argos – The retail giant captivates with 7,480,000 searches, offering Britons a one-stop shop for everything from homeware and electronics to toys and garden essentials.
19. News – With 7,480,000 searches, the generic term “news” reflects the broad interest in staying informed about current events, both locally and globally.
20. Asda – The supermarket chain garners 5,000,000 searches, underscoring the UK’s reliance on Asda for groceries, household essentials, and affordable shopping options.
21. Tesco – Another supermarket heavyweight, Tesco, attracts 5,000,000 searches, reflecting its enduring popularity and widespread presence across the UK.
22. Calculator – With 4,090,000 searches, the humble calculator remains a handy tool for users seeking to perform quick calculations, whether it’s for work, study, or everyday tasks.
23. Boots – The pharmacy chain intrigues with 3,350,000 searches, offering a wide range of health, beauty, and wellness products to UK consumers.
24. Liverpool – Football frenzy continues with 3,350,000 searches, with fans showing unwavering support for Liverpool Football Club and staying abreast of the latest news and match updates. Interestingly Liverpool were not the league winners in the season ending in 2023 but they have been the top of the league for most of the 2023/24 season.
25. Next – Rounding out the list is the fashion retailer Next, with 2,740,000 searches, reflecting Britons’ interest in staying stylish and on-trend with the latest clothing and accessories.

As we reflect on the top searches of 2023, it’s clear that Britons’ digital habits encompass a range of interests, from staying informed and entertained to shopping for essentials and indulging in hobbies. These searches offer valuable insights into the evolving preferences and priorities of UK internet users, shaping the digital landscape for years to come.

Top Rising Searches Google UK 2023:

1. Temu – 2900%
2. ChatGPT – 2150%
3. Chat GPT – 1950%
4. Nicola Bulley – 1900%
5. Happy Valley – 350%
6. Bank Holidays 2023 – 250%
7. Sparx – 160%
8. Sparx Maths – 140%
9. Vinted – 90%
10. Evri – 60%

These rising searches provide valuable insights into emerging trends and topics that gained significant traction among UK internet users in 2023. From the surge in interest in AI-driven chatbots like ChatGPT to the popularity of educational platforms like Sparx Maths, these trends reflect the evolving preferences and interests of the UK population.

As we continue to navigate the digital landscape, it’s interesting to stay attuned to these rising trends and ever-changing needs of online consumers. Businesses and marketers can sometimes find insights that will help them engage with their target audience.

This data was mined from a combination of Google Trends & SEMrush and excludes NSFW content.