Search Marketing Consultancy
Finding the right balance between spending time on Search Engine Optimisation & spending your digital marketing budget on PPC is a balance. I can help you strike the right balance to help your business grow as efficiently as possible and maximise ROI.
PPC Consultancy
Having set up pay per click advertising campaigns for several high-profile companies I know which form of PPC will work for your business. The instant effect PPC can have on your business can be dramatic, but it can also be costly. Making paid media work for your business needs a well thought out strategy and continual optimisation. Gone are the days of just setting up a campaign and watching the sales roll in. PPC is very competitive so making sure you have set up and optimised the following is essential –
- In-market & custom affinity audiences
- Lookalike audiences
- Demographic & device bid adjustments
- Remarketing
- Ad scheduling
- Location based targeting
Content Strategy & Production
If you’re trying to increase your organic traffic from Google then chances are you’ll need to either edit your existing content or produce new content. I can make sure you’re producing the right content in the right way. With a strategy tailored to your business and content that’s optimised to rank highly on Google, you can generate traffic at very little cost. Contact me to discuss further.
Website Migration & Development
Choosing the right platform for your website can be daunting. Having worked on Shopify, Sitecore and WordPress I’m well aware of the limitations and benefits of each platform and can help you make the right choice. I can also help you improve the technical performance of your site which will help you rank higher and convert your traffic. Contact me to discuss how I can help you and your business.