Digital Marketing Blog
Digital Marketing for High End Products: Overcoming Challenges & Seizing Opportunities
Using digital marketing to promote high end products presents a different set of challenges to marketing low cost products. From…
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Top Google Searches UK 2023
Google has evolved into a dependable navigator, mirroring the curiosities and interests of all. Analysing the most popular searches on…
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Choosing the right digital marketing channel for your business
As a digital marketing consultant I’m often asked which digital marketing channel is right for a client’s business. Personally, I’m…
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Using Marketing Efficiency Ratio (MER) To Scale Your Business
What is Marketing Efficiency Ratio? Marketing efficiency ratio (also known as MER) is a relatively new term for a traditional…
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Digital Marketing Strategies for Black Friday
Black Friday, one of the biggest shopping days of the year, has transcended its in-store origins and become a digital…
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Unlocking Business Success: Advertising Your Brand on YouTube
In today’s digital age, the power of visual storytelling cannot be underestimated. Among the myriad of platforms available, YouTube…
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A step by step guide to advertising your products on Google Shopping
If you’re in the midst of setting up an e-commerce business, you’ll quickly come to realise that advertising your products…
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SEO Landing Page Optimisation For Your Business
The following guide is to help enable business owners and marketing teams identify opportunities to search engine optimise their websites…
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Reducing the size of a website to help SEO
If your website has been live for a number of years there is a good chance that it has grown…
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Google Shopping Case Study
How to get serious return on ad spend from your Google Shopping campaigns 4 actions to improve performance: Low…
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Are Drag & Drop Page Builders Bad For SEO?
I am seeing more and more clients that have turned to the ease of use of drag and drop page…
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Google Ad Credits Have Been Rolled Out In The UK
If you have been running Google Ads campaigns for the majority of 2019 then you should check your accounts as…
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Using Google’s In-market Audiences to Grow Your Business
Google Ads has really upped its game in the past few years. In a valid attempt to compete with Facebook…
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How to quickly start taking online orders for your business
The recent pandemic has caused a lot of businesses to adapt and one big shift has been from bricks and…
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Free digital marketing tools for your start-up business
Setting up a new business can be an expensive time. Most of your budget will be used on just setting…
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3 ways to drive footfall to your business with digital marketing (and measure success)
If you have a business that relies on passing footfall then you will be aware of the ups and downs…
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7 tips to grow your Facebook page followers
Imagine having 10,000 people following your page. That gives your business an advertising platform to an audience of 10,000 people…
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How to implement FAQ schema mark-up
Most website have some sort of FAQ or Q&A pages to help visitors find the answers they need quickly. Well…
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What is digital marketing consultancy?
Digital marketing consultancy is a service that offers expert advice on all aspects of digital marketing including SEO (search engine…
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